About | Portfolio | Backup | Archives | PayPal Tip Jar | Amazon Tip Jar | Shop@Amazon
Advertising


Search BillHobbs.com
Stats, Etc.


TTLB Ecosystem Stats
Powered by FeedBurner


« VRWC Update | Main | Push Poll »

March 18, 2004

Big Media Doesn't Get It

Do not miss this story from Online Journalism Review regarding a mammoth study of the "epochal transformation" underway in journalism caused largely by the Internet.

In a landmark study of American news media at the start of a new millennium, the Project for Excellence in Journalism reports that one of the few promising fields for American journalism is online. But the study notes this field's bounteous future is threatened by fallow profitability, reliance on content shoveled from other media and the news industry's uncertainty about whether citizens themselves should contribute to the field.
Note the implied arrogance that the news industry gets to have a say in whether citizens should be allowed to contribute to online journalism. News flash, guys: Citizens are already contributing to online journalism - and you don't get to decide if we can participate. Fact is, we may even decide to use our blogs and other online tools to force you to cover a story you ignored - for example, Trent Lott's seemingly pro-segregation comments at Strom Thurmond's 100th birthday party.
Using its own and others' data, the Project for Excellence, an organization affiliated with the Columbia University Graduate School of Journalism and funded by the Pew Charitable Trusts, examined the editorial content, audiences, ownerships, economics, newsroom investments and public attitudes about eight news media sectors: newspapers, magazines, online, radio, network TV, cable TV, local TV and ethnic or alternative publications.

The PEJ's 500-plus-page report, The State of the News Media 2004, is a comprehensive and timely snapshot of modern journalism in the United States.

"The answer we arrive at in 2004 is that journalism is in the middle of an epochal transformation, as momentous probably as the invention of the telegraph or television," said PEJ Director Tom Rosenstiel, a former reporter at the Los Angeles Times and Newsweek.

The PEJ report paints a worrisome panorama of dwindling audiences for news via all media except radio and online. "The Internet is the medium having the most success attracting young people to news, something that the older media were having trouble with before the Internet even existed."

Well, yeah. My son - 18 months old - already knows how to use the remote to change the TV channel, and does so when he doesn't like the sound coming from the TV. Do you really think he's going to be satisfied reading day-old news printed in smeary ink on cheap paper?

Catch up, will ya?

The PEJ study ... [warns] that online news' lack of profitability may be threatening American journalism.

"If people increasingly substitute the Web for their old media before a robust economic model for the Web evolves, the economic effect could be devastating for journalism. Companies might begin to cut back significantly on their newsgathering abilities, as audiences abandon profitable old platforms in favor of less profitable new ones. The Net in this case might weaken, not strengthen, the economic vitality of news organizations and the quality of American journalism."

What the news industry ought to do is abandon its old platforms - newspapers ought to stop charging for newspapers, and ax their costly subscription marketing divisions and newspaper distribution divisions. And they ought to abandon the traditional "newsroom" located usually in an expensive building located on pricey downtown real estate, and instead equip reporters with laptop PCs and cell phones and wireless Internet access and let them telecommute and report from the scene of the stories they are covering. Very little news happens in a newsroom.

And don't make readers wait until the next morning to read a story that's 12 hours old, printed in messy ink smeared on cheap paper. Publish reports online immediately - and update them frequently as the story develops. And let readers post comments - let readers be additional eyes and ears and brains to enhance and flesh out stories. Newspaper editors and reporters would find a lot of new information and perspective that way. And a lot more readers.

Broadcast media, too, should embrace the low-cost digital video revolution and use it to lower its costs of gathering, producing and distributing the news.

The OJR story on the PEJ study goes on to discuss the conflict between traditional journalism and blogging...

The PEJ study obliquely addressed three issues that are controversial among online news producers: citizen journalism, convergence and gatekeeping.

"Some argue that as people move online, the notion of news consumers is giving way to something called 'pro-sumers,' in which citizens simultaneously function as consumers, editors and producers of a new kind of news in which journalistic accounts are but one element.

"With audiences now fragmented across hundreds of outlets with varying standards and agendas, others say the notions of a common public understanding, a common language and a common public square are disappearing.

"For some, these are all healthy signals of the end of oligarchical control over news. For others, these are harbingers of chaos, of unchecked spin and innuendo replacing the role of journalists as gatekeepers over what is fact, what is false and what is propaganda. Whichever view one prefers, it seems everything is changing."

Last week, the American Press Institute held a conference about online news, which largely got stuck in these doctrinal and now old arguments.

For example, bloggers ask if journalists' traditional roles as gatekeepers only made sense back in an era when consumers had access to few other sources of news. Meanwhile, traditional journalists wonder if blogging is but the start of a Maoist cultural revolution that could set back journalism for at least a generation.

Set back journalism? Bloggers have repeatedly shown a prowess for exposing spin, bias, and factual error in stories published or broadcast by Big Media, and bloggers often provide much greater context for news stories by incorporating Big Media reports as well as first-person accounts, images, expert commentary and analysis, and access to full-interview transcripts and source materials that Big Media rarely provides.

Argh!

Posted in Blogging & Journalism | Linked By |
Please support HobbsOnline by doing your online shopping at Amazon.com
Comments

This sounds so much like the printing industry of 10 or 12 years ago, when desktop publishing began to take hold. Printing companies and color sep houses who thought that thier professionalism would save them are no longer here or are doing business on a much smaller scale. And they were somewhat arrogant about it too. Give people the tools and they'll do it themselves.

Posted by: Jeff Smith at March 18, 2004 09:49 AM

Maybe we could use the internet to force the "Big Media" to find out WHY John Kerry refuses to release his "full military record," as the DNC lap dogs demanded of Bush?

Let's see everything in print about the "hero's" record: Officer Performance Reports, incident reports, medical exams, psych (?) exams...everything. He's hiding something, so why doesn't Big Media seize on this like they seized on GW's ANG service?

Posted by: Ivan at March 18, 2004 10:29 AM

Objection, your Honor: print on paper is one hell of a lot superior to staring endlessly at a screen to read the same amount of text. Plus in print on paper, you can jump right over the items which are trivia to an individual reader - while on screen, you have to stare at each one to see if you want to read it or not.

What the print boys and girls need to do is QUIT OMITTING the stuff that works against their biases. At minimum that mandates some real diversity in the newsroom, or whatever substitutes for it. PARTICULARLY in taxpayer-supported media like PBS and NPR: their news elites are uniformly slanted left, the taxpayers are nearly balanced.

To use an old Vietnam example, the US media was all over the My Lai deaths and portrayed them as typical US behavior (as did our Democratic wonder boy JFKerry) - while the far greater massacres of civilians by the Communists were blithely omitted from coverage. Readers were not to be given any basis to conclude the US actions were not the height of evil.

Posted by: Insufficiently Sensitive at March 18, 2004 10:33 AM

Anyone have an update on Stephen VanDyke's HOW NEWS TRAVELS ON THE INTERNET visual analysis at http://stephenvandyke.com/2004/03/08how-news-travels-on-the-internet/ cuz it may be too complicted for a journalist? My task is to see how far we can go with the updates to the world's oldest political metaphor; Aesop's Fable, Belly and the Members."

Posted by: clopha deshotel at March 18, 2004 03:52 PM

Insufficiently Sensitive: I increasingly prefer to read on-screen and lack the patience of reading on paper.

I also don't understand why you think I can't skip over items that don't interest me on-screen, since I do it every day, every hour, nearly every minute that I read online.

I am also increasingly impatient with print sources that make an assertion, but don't give me an easy way to cross-reference their claims, or related materials (like with a hyperlink).

I'm with Bill. I think paper and ink journalism needs to go the way of the steamship. It's not needed. Although it would be nice to have cheap and effective readers. E-Book technology still hasn't caught on for that, but it should sooner or later.

Posted by: Dean Esmay at March 18, 2004 03:55 PM
Readers were not to be given any basis to conclude the US actions were not the height of evil.

Of course, they would never do that today.

Posted by: DSmith at March 18, 2004 03:59 PM

Very little news happens in a newsroom.

Well ... there's more to it than that. Newsrooms can be very, very good or very, very bad. I've worked in both. In a good newsroom, you work at a much higher capacity. You get smarter ... whereas in a bad newsroom, you're either on your own, you get dumber, or you struggle against the tide.

Blogs do provide a useful service, though. They open up the public debate to voices that have been ignored. News reporters have a remarkable lack of diversity of opinion. Blogging has opened up and exposed newsreporters to a lot that they were missing.

Posted by: IB Bill at March 18, 2004 09:36 PM

"And they ought to abandon the traditional "newsroom" located usually in an expensive building located on pricey downtown real estate..."

Yes! Outsource to the rest of America and the world! It is inevitable and welcome!

Posted by: Syl at March 19, 2004 01:00 AM

Not long ago, the editor and the publisher of The Washington Post were on Charlie Rose promoting a book on the news business.

One subject that came up, briefly, was the impact of the online revolution on their industry. Though both men were in their fifties, they might as well have been a generation older. Neither had the slightest glimmer of a notion why news consumers might choose the Internet. Neither had even a vague intimation of what the future might hold. They were shockingly clueless.

Posted by: lyle at March 19, 2004 05:45 AM

My memory was a bit off. Charlie Rose interviewed executive editor Leonard Downie and associate editor Robert Kaiser of The Washington Post for their book The News About the News.

They seemed to have no conception whatsoever concerning the impact of the Internet. It was like hearing two top scientists pontificating about these newfangled thingies called transistors.

Posted by: lyle at March 19, 2004 06:14 AM
Post a comment
Comments Policy: Your comment is subject to deletion if it is off-topic or includes foul language or personal attack. Readers, please email me if you find comments that include egregious violations of this policy. Comments may not post immediately - do not post twice!









Remember personal info?






Email this entry to:


Your email address:


Message (optional):




back to top
Lamar!

Find the Good
and Praise It
I Also Blog At...
button-fcs-blog.gif
Advertising

Archives
Blogroll