February 14, 2007

Does This Headline Grab You?

News.com had an interesting story recently about how newspapers are adapting to attract readers to their websites. The core of it: "Pithy, witty and provocative headlines - the pride of many an editor - are often useless and even counterproductive in getting the Web page ranked high in search engines. A low ranking means limited exposure and fewer readers." (Hat tip: Ben C.)