It is truely sad that the makers of such a fine movie have no experience in marketing. Their ads on TV are useless and no one I talked to seem to realize that this movie was NOT about the "guy who wrote the song" but about freeing the Slaves. The former being the answer I got when I ask people what they think the movie is about. When they realize this is a movie about freeing the slaves most people are suddenly interested in seeing it. How sad that Walden Media who created such a moving work of art hired marketeers with absolutely no marketing experience. This could have been a movie as big as Schindler's List or Malcom X. History Teachers would have taken their kids to see it. All the Hollywood elite would have found it neccessary to praise it lest they be considered racists. Even the Acadamy would have been forced to consider it for some sort of an nomination for an Oscar. All Walden Media had to do was add a tag line like: The First Fight to Free the slaves. If anyone knows how to get hold of Micheal Flaherty...please pass this on. It's not too late yet.