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January 31, 2007

The Number One Problem With Political Consultants

Newt Gingrich at the National Review Institute's Conservative Summit last weekend had some great advice for Republican candidates:

Always talk personally first, historically second, and politically last. This is the number one problem with the consultant class. They get up every morning and read Hotline, then they go to Drudge, then they talk politics all day. And then because they have no idea what the average American thinks or does they try to write a clever attack commercial because they haven't got anything postive to say. That is fundamentally wrong.
Watch his whole brilliant speech here or at Newt.org.

Posted in Campaign Season

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