July 25, 2006

Marketing the Ivory Tower Via Blogs

Blogging economics professor Brad DeLong says universities ought to encourage professors to blog as a way of "turbocharging the public sphere of information and debate that is a principal reason that governments finance and donors give to universities" - and also as a marketing tool. Hmmm. Where have I heard that last part before?

Update: DeLong's piece is one of several from bloggers on the topic of whether blogging helps or hurts a professor's career, in a series published online by the Chronicle of Higher Education. You can read them all here.