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October 12, 2005

Yahoo! To Include Blogs in News Search Results

The news in this AP story might get me to switch from Google News to Yahoo! News...

Yahoo Inc.'s online news search tool on Monday added Internet journal entries as a supplement to professional media offerings - an experiment that figures to test the public's appetite for information from alternative sources. Under Yahoo's new approach, a keyword search for online news will include a list of relevant Web logs, or "blogs," displayed in a box to the right of the results collected from mainstream journalism.

Google Inc., which runs the Internet's leading search engine, so far has treated blogs differently. The Mountain View, Calif.-based company last month introduced a specialty search engine that does nothing but sift through blogs. Meanwhile, Google's news section continues to focus on material from mainstream media.

Yahoo's inclusion of blogs in its news section represents another validation for a growing group of people that are bypassing newspapers, magazines and broadcast outlets to report and comment on topical events. Although many top bloggers lack formal journalism training, it hasn't stopped them from building loyal readerships or breaking news that the mainstream media either missed or ignored.

That's because, as I said the other day, journalism isn't difficult - and you don't need a four-year degree to do it or do it well. You need to be able to ask the right questions, you need to know how to find information, you need to write reasonably well, and you need to be accurate and be honest. And you need a place to publish - a function that a blog fills rather well.

Jeff Jarvis has further thoughts about Yahoo's decision to include blogs in its news search results.

Posted in Blogging

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