October 12, 2005

Bloggers Surveyed

The number one reason people begin blogging is to establish themselves as a visible authority in their field, according to a study by public relations firm Edelman. Blogger Survey 2005 lists the above reason as the mindset of 33.8 percent of respondents. Another third, 31.5 percent, say they blog 'to create a record of my thoughts." Fewer than five percent blog to generate revenue. The survey also has data on how often bloggers post, the most common ways correct factual errors in previous posts, and several questions relating to trust. You can see the results here.