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March 1, 2004

Fevered Blogging

New data from the Pew Internet and American Life Project - based on a random telephone survey of Interent users, Pew estimates that somewhere between 2 percent and 7 percent of adult Internet users in the United States actually keep their own blogs and, of those, only about one in 10 update their blog daily, with most bloggers doing so once a week or less.

"The impression out there is that a lot of the blog activity is very feverish," said Lee Rainie, the Pew project's director. "That's not the case. For most bloggers, it's not an all-consuming, all-the-time kind of experience."

... About 11 percent of Internet users report visiting blogs written by others. Most often, they were for blogs written by friends. But blog readers are more likely to go to journals kept by strangers rather than by family members.

I've heard that Pew statisticians rejected data from one surveyed Net user because it seemed impossible that "Glenn Reynolds" updates his blog as often as he told the Pew surveyer on the phone. "The data was deemed unreliable because, if he posted that often, there's no way he'd have time to take a phone call from us," Rainie said.

UPDATE: Scroll up for a more in-depth look at the Pew report - and the media coverage of it.

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Comments

11% is pretty good. IIRC, it was only 4% a year or so ago.

Posted by: Dodd at March 1, 2004 9:18 AM

So Glenn skewed the survey. I once skewed a survey. Skewing surveys is fun. Let's hope Mr. Reynolds keeps up the good work.

Posted by: Alan Kellogg at March 1, 2004 6:53 PM
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